Hain-Celestial Canada: Workflow Automation: Nintex and Office 365

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Hain-Celestial Canada: Workflow Automation: Nintex and Office 365

Health foods and better-for-you products leader drastically cuts down time to market on new project initiatives

The MRS team worked with our stakeholders and user groups tirelessly to understand and solve our challenges and implement the solution that met our business needs. MRS handled all technical matters so that we could focus on optimizing the process while continuing our daily tasks. MRS has earned my trust as an IT solution provider and we will work with them again in the future.

Sandro D'Ascanio

Vice President of Marketing, Hain-Celestial Canada


Hain-Celestial is a leader in health-foods and organic personal care products with a mission to create and inspire “A Healthier Way of Life”. With popular brands such as Alba Botanica, Avalon Organics, Arrowhead Mills and much more, the company’s products can be found in over 70 countries across the globe and net sales are in excess of $3B annually. For this project, MRS engaged with the Hain-Celestial Canada branch located in Etobicoke, Ontario.

Business Case

In striving to provide consumers with innovative better-for-you products, implementing efficient processes that rapidly transfer innovative ideas into market-ready products is critical for the company. However, the process in place to launch new products was outdated and not up to the high standards the company sets for themselves. For years the process depended on a master Excel sheet and long, confusing email chains. Compliance was difficult to enforce, data wasn’t validated, and it was hard to know whose turn it was to edit the sheet and what their responsibilities were. The result was usually three copies of the sheet that needed amalgamation, and it was impossible for managers to audit the process and hold team members accountable. Hain-Celestial Canada needed a solution for this problem and turned to MRS’ SharePoint and business process automation expertise to lead the initiative.


To leverage the most effective technologies for Hain-Celestial Canada’s business need, we decided to use SharePoint Online (Office 365) and Nintex process management and workflow automation tools. Already an Office 365 user, and with existing Nintex licenses, this also helped reduce costs and kept extra service to a minimum, ensuring a fast and smooth onboarding and learning process for the new application.
The cloud-based solution, with integration between Office 365 and Nintex, utilizes powerful RPA tools, responsive forms, e-signatures and more to automate data capture and transfer while enforcing compliance through permissions and data validation. On the home screen, users have a list of their active products with due-dates and other responsibilities so that they are always engaged, on-track and don’t miss any tasks. Managers, responsible for the process outcome, have a view to identify outstanding tasks and requirements, enabling them to audit all project statuses in one view on a responsive user-friendly dashboard.

Our Role in the Project

MRS’ role in the project was to lead and manage the systems development lifecycle (SDLC) front-to-back and deliver the solution to the client. We worked to understand the process as-is with all stakeholders and user groups, identified business and technical requirements, determined the optimal solution, implemented the strategy/roadmap and architected the solution. The project was delivered in our proven agile-scrum process. Through this we were able to get fast feedback from users and test functionality on the go, ensuring that at the needs of all stakeholders were addressed at all times and that the solution would provide the optimal user experience. Furthermore, we provided testing, training, and detailed documentation throughout and after the development. As with all MRS projects, we empower our clients to use and manage the system on their own moving forward, but we are always there to help.

MRS and Hain-Celestial Canada celebrating a successful SharePoint project

Celebrating the completion of a successful SharePoint project with the team at Hain-Celestial Canada. Congrats on your new portal!